Signify has launched its Diwali campaign, ‘#HarDiwaliPhilipsWaali’, celebrating the evolution of Philips lighting in Indian homes across three generations. The campaign film captures how lighting preferences and technology have transformed over the years, while highlighting the
Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has launched a new campaign for its waterproofing range, Birla Opus Alldry. Featuring actors Vikrant Massey and Jagapathi Babu, the three-film campaign has been
Hershey’s India has launched a new Diwali campaign for Hershey’s Kisses, bringing a playful take on romance and family gatherings to the festive season. Conceptualised by TBWA\Lintas, part of Omnicom Advertising India, the campaign extends the
India’s independent creative and digital-first agency landscape is being shaped by founders who are rethinking how brands connect with audiences. From integrated creative and technology solutions to meme marketing, creator-led
As consumers make decisions closer to the occasion, brands are being pushed to respond faster, make shopping more convenient and demonstrate value that lasts beyond the celebrations. The festive calendar
For years, festive marketing has largely revolved around making the season look bigger with Celebrity-led films & glamorous visuals. Promotional offers and high-production campaigns have become familiar fixtures of the
At a fitness event where brands are competing for attention alongside athletes, workouts and high-energy experiences, Zomato found an interesting way to make itself part of the action. The brand
Richa Dholi has joined Kotak Mahindra Bank as Head of Marketing, Credit Cards, bringing experience across banking, technology and advertising. Before this move, Dholi served as Global Marketing Director at
Netflix has appointed Darshan Kantak as Vice President of its Ads Platform, bringing the former Google executive on board to lead the development of its advertising technology and infrastructure. In
Porter has elevated Mohit Rathi to Chief Marketing Officer (CMO), recognising his decade-long contribution to the company across business expansion, customer engagement and growth strategy. In his new role, Rathi
Marico has approved the appointment of former Hindustan Unilever Limited (HUL) Managing Director and CEO Rohit Jawa as an Additional Director in the capacity of Independent Director for a five-year
S&N by Shantnu Nikhil is taking its design identity beyond clothing, entering the eyewear category through a 32-piece collaboration with John Jacobs. The collection, titled ‘The Shape of India’, marks
Pepsi is taking its association with football beyond the pitch, partnering with fashion label Off Season to bring a new design perspective to sports-inspired apparel. The collaboration draws on the
A textile tradition rooted in Gujarat is finding a new expression in sneaker design. Comet has introduced a collection featuring original Ajrakh fabric, bringing the centuries-old hand-block-printing craft into contemporary
Guess Jeans is entering Shoppers Stop’s physical retail network in India, giving the American denim label access to a national department store platform as it looks to connect with a
Nykaa is expanding its beauty portfolio through a majority investment in celebrity makeup brand Simply Nam, even as its latest quarterly results show higher spending on marketing and distribution alongside
Street photography and photographic education will take centre stage in FUJIFILM India's expanded association with photographers Vineet Vohra and Rohit Vohra, who have been appointed Global X-Ambassadors. The recognition builds
Taboola has partnered with Motorola to bring its generative AI-powered answer engine, DeeperDive, to the lockscreen of select moto g smartphones. The integration aims to change how users discover information
The Lxme Indian Women’s League (IWL), in partnership with Capri Sports, has unveiled ‘Built to Shine’, a photoseries featuring one player from each Lxme IWL club. The campaign brings together
Nike will introduce the Vegam Run in India on November 1, marking the launch of its first running shoe designed specifically for the country. Priced at ₹3,795, the shoe is
Axis Max Life Insurance has entered ChatGPT advertising in India through a new campaign developed in partnership with HiveMinds, a Madison World unit. The initiative places the insurer among the
Scheduled for December 19–20, 2026, at Brilliant Convention Centre, Indore Comic Con will bring together anime, comics, gaming and cosplay communities for the event’s Madhya Pradesh debut. Comic Con India
The collaboration brings the actor’s personal style together with Comet’s sneaker design, positioning Aeres as an elevated collection built around understated aesthetics. Sneaker brand Comet has collaborated with actor Saif
Korean skincare brand Mamonde has appointed actor Nitanshi Goel as its first brand ambassador in India, two months after launching in the country exclusively on Nykaa. The association marks a
KORA by NM has appointed actor Aditya Roy Kapur as the face of the brand as the Indian occasionwear label looks to expand its presence across domestic and international markets.
Kinder has launched its ‘Kinder Happiness Times’ festive gifting range, featuring Diwali-inspired packs and an immersive festive experience for families in Mumbai. The gifting range comprises three specially designed packs
Reva, the certified natural diamond jewellery brand from PNGS Reva Diamond Jewellery Limited, has appointed actor Sharvari as its first-ever brand ambassador as it prepares to expand into new markets
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Richa Dholi has joined Kotak Mahindra Bank as Head of Marketing, Credit Cards, bringing experience across banking, technology and advertising. Before this move,
Nikon India has appointed 80dB Communications as its strategic communications partner following a multi-agency review. The mandate will cover corporate and brand reputation,
Signify has launched its Diwali campaign, ‘#HarDiwaliPhilipsWaali’, celebrating the evolution of Philips lighting in Indian homes across three generations. The campaign film captures
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