Srijan Suman has joined BlissClub as Head Of Marketing. In his new role, he has taken charge of the company’s marketing functions and is shaping the next phase of the brand that’s redefining movement wear in India – first for
The fintech platform’s “Not Your Daddy’s Investment Platform” campaign topped Twitter trends, sparked Gen Z conversations and flooded meme pages, turning a stock investing app into one of the internet’s most talked about topics Trackk’s latest
SharkNinja is tapping into Bollywood family chemistry for its first local brand initiative in India, bringing Ananya Panday and Chunky Panday together to introduce Ninja appliances through humour, food and familiar kitchen conversations. https://www.youtube.com/watch?v=tvnG-kYUPx8 The Ad
Elon Musk has sold social media platform X (formerly Twitter) to his artificial intelligence company, xAI, in an all-stock transaction valued at $33 billion.
Mumbai-based D2C fashion brand Freakins, known for its trend-driven denimwear for Gen Z women, has raised $4 million in a seed funding round. The investment was led
LehLah, a rising content commerce startup that enables creators to monetize their influence through curated product recommendations, has raised ₹12.5 crore in a seed
Jewelbox, a fast-emerging player in the digital jewellery retail space, has raised $3.2 million in a Pre-Series A funding round, signaling strong investor belief in the
To celebrate International Women’s Day 2024, Reliance Retail’s beauty platform Tira rolled out a bold, hyper-local campaign titled “Rick Pics with Tira.” With a mix of humor, cultural
From dark satire to travel inspiration and fashion influence, HBO’s The White Lotus transcended television to become a cultural touchstone. Here’s how smart storytelling,
At NewFronts 2025, Snapchat introduced a range of new advertising tools and initiatives, placing artificial intelligence at the heart of its strategy to help
The marketing campaign for Final Destination: Bloodlines leaned heavily on fear, nostalgia, and viral stunts to capture attention—resurfacing old phobias, sparking meme culture, and ensuring the
Radisson Hotel Group has partnered with Accenture to launch an AI-powered hotel discovery app on ChatGPT, enabling travelers to search, compare and explore hotel options through natural conversations before completing bookings on the Radisson
Go Colors has appointed Bollywood actor Shraddha Kapoor as its first-ever brand ambassador, marking a strategic milestone as the women’s bottom wear brand enters its next phase of growth. The partnership comes as
Srijan Suman has joined BlissClub as Head Of Marketing. In his new role, he has taken charge of the company’s marketing functions and is shaping the next phase of the brand that’s redefining movement
Senior marketing leader Karan Kumar has concluded his tenure as Chief Marketing Officer at Hero Realty, bringing his association with the real estate company to an end after contributing to its marketing and brand initiatives.
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DAAWAT Basmati Rice has unveiled its latest campaign, “Bring Out Your Finest,” bringing together two cinematic legends—Shah Rukh Khan and Zeenat Aman—for a
At Maha Kumbh 2025 in Prayagraj—a spiritual confluence where millions gather in faith—UltraTech Cement stepped in with a powerful pledge of its own.
Radisson Hotel Group has partnered with Accenture to launch an AI-powered hotel discovery app on ChatGPT, enabling travelers to search, compare and explore hotel options through natural
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