CP PLUS has unveiled a new campaign film featuring actor Ranveer Singh, giving its long-standing brand message, ‘Upar Wala Sab Dekh Raha Hai’, a technology-led direction. The campaign highlights the shift from conventional surveillance to intelligent security systems, positioning artificial intelligence as a key part of safer and more connected everyday spaces.
The communication focuses on how modern security solutions are moving beyond simply recording footage. By incorporating AI analytics, real-time alerts and enhanced data protection, CP PLUS aims to demonstrate how surveillance technology can help individuals and businesses respond more proactively to potential security concerns.
The campaign builds on the brand’s established positioning while introducing a broader understanding of what surveillance can offer. Its narrative presents intelligent security as an accessible solution for homes and businesses, with technology designed to keep users informed and connected.
Commenting on the campaign, Aditya Khemka, managing director, CP PLUS, said, “For years, ‘Upar Wala Sab Dekh Raha Hai’ established CP PLUS as India’s most trusted eyes. With our latest campaign film, we are evolving that iconic narrative from passive watching to active, intelligent protection. Today’s security demands more than just recorded footage, it requires real-time intelligence, advanced AI analytics, and uncompromised data privacy that seamlessly integrate into everyday life. Ranveer Singh brings an unrivalled dynamic energy and authentic reach that perfectly mirrors our own drive for innovation. Through this TVC, we wanted to make smart surveillance relatable, accessible, and essential for every Indian household and business. As a brand deeply rooted in the Make-in-Bharat vision, this film showcases how cutting-edge, indigenous AI technology is empowering millions to stay truly connected and protected.”
Featuring Ranveer Singh, the campaign will be amplified across CP PLUS’ communication platforms, taking its message of intelligent and connected security to audiences across India. The film also reinforces the brand’s focus on indigenous technology and its Make-in-Bharat vision.
With this campaign, CP PLUS builds on a familiar brand platform while shifting the conversation towards proactive, AI-led protection. The move reflects a wider change in how security brands communicate, placing intelligence, connectivity and data privacy alongside traditional surveillance capabilities.
