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The Omnicom-owned agency has been appointed creative agency of record as Applebee’s looks to make its long-standing neighbourhood positioning more relevant to today’s diners. Applebee’s has appointed BBDO Chicago as
The new global mandate will see We. Communications support Mastercard’s brand narrative as the payments and technology company builds beyond its long-running Priceless platform.Mastercard has appointed We. Communications as its
Following a competitive pitch, dentsu will become Netflix’s sole holding-company media partner across the EMEA markets covered by the appointment, extending its existing UK relationship to 21 additional markets. Netflix
Arena Media India, part of Havas Media India, has secured the integrated media mandate for real estate developer Ashiana Housing following a competitive multi-agency pitch. The account will be led
The media company will manage exclusive advertising rights at Alluri Sitarama Raju International Airport, covering digital, static, branded and experiential formats. Laqshya Media Group has secured the exclusive advertising rights
The win gives Publicis control of PepsiCo’s global media business across more than 200 markets and displaces Omnicom’s OMD after more than two decades. Publicis Groupe has won PepsiCo’s global
Godrej Consumer Products (GCPL) has appointed WPP Media as its global media agency partner for its international business across Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina and Chile. The
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