Advertising, marketing, media and brand news from Editorial Networks.
Taneira, from the House of Tata, is turning attention to a familiar part of getting ready for a celebration — the moment a woman takes one last look at herself
Cetaphil Baby is using a familiar parenting conversation to spotlight a more specific question around baby care in its latest digital video campaign featuring brand ambassadors Rohit Sharma and Ritika
Actor Varun Dhawan has joined Better Nutrition as a brand ambassador and investor, bringing his personal interest in farming into his association with the biofortified staples brand. Dhawan’s connection with
Acer has brought actor Akshay Kumar on board for its fashion luggage business, expanding their existing association beyond product usage to include his perspective on future luggage collections. The partnership
Aurelia is bringing a personal styling experience to festive shopping with ‘Styled by Ananya’, a new campaign featuring brand ambassador Ananya Panday that combines celebrity styling recommendations with an AI-enabled
CoinSwitch is using humour and familiar situations to introduce new users to Market Protect, a feature designed to offer eligible users a limited benefit against realised losses on eligible Bitcoin
Adidas has marked the end of Lionel Messi’s Argentina chapter with a film that lets the footballer look back on his journey in the national shirt in his own words.
Zouk is giving its bags a more personal role in its latest campaign with brand ambassador Kriti Sanon, turning an everyday accessory into a companion that stays by your side
Mantra Group has appointed actor Ranbir Kapoor as its brand ambassador as the Pune-based real estate developer expands its presence across markets and categories. Founded in Pune in 2007, Mantra
The Indian Super League (ISL) is expanding its broadcast and streaming reach for the 2026-27 season through a multi-platform partnership with YouTube, Sony Sports Network and Sony LIV. Under the
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