KORA by NM has appointed actor Aditya Roy Kapur as the face of the brand as the Indian occasionwear label looks to expand its presence across domestic and international markets.
Founded by Nilesh Chhadva and Mitesh Sumbad, the brand has introduced a campaign titled ‘For Your Every Celebration’, featuring Kapur and highlighting its focus on occasionwear for the modern Indian man.
The campaign accompanies the brand’s latest collection, which includes kurtas, bandi sets, Jodhpuri outfits, Nawabi ensembles and Indo-Western designs. Through the association, KORA by NM aims to strengthen its brand identity around celebrations and contemporary Indian occasionwear.
Speaking about the association, Nilesh Chhadva and Mitesh Sumbad, founders of KORA by NM, said, “Celebration has always been at the heart of KORA, and our vision is to be part of every moment that matters to the modern Indian man. Aditya Roy Kapur embodies the charm, confidence and individuality that define the KORA Man. As we continue to grow and evolve, this association marks an exciting new chapter for us, bringing our philosophy of ‘For Your Every Celebration’ to life.”
The partnership forms part of KORA by NM’s efforts to build its presence in the occasionwear category while reaching consumers in India and overseas.
