Netflix has appointed Darshan Kantak as Vice President of its Ads Platform, bringing the former Google executive on board to lead the development of its advertising technology and infrastructure. In his new role, Kantak will oversee the teams responsible for the platform’s advertising experience, reporting systems and operational tools for Netflix Ads Suite partners.
Kantak will lead Netflix’s advertising product, engineering, and data and insights teams, supporting the company’s global advertising initiatives. He will report to Amy Reinhard, President of Advertising at Netflix.
Before joining the streaming company, Kantak served as Vice President of Product at Google Cloud’s Applied AI division. His professional experience also includes leadership roles at Snap, Meta, Microsoft and Yahoo, spanning technology, product development and digital platforms.
Speaking about his appointment, Kantak said he was drawn to the opportunity to use technology to build advertising solutions that remain relevant to Netflix members while improving advertising effectiveness. He also expressed his enthusiasm for working with the team to develop the platform’s capabilities.
Reinhard highlighted Kantak’s experience across technology, AI tools and operations, noting that his expertise would contribute to the development of Netflix’s advertising business.
The appointment comes as Netflix continues to expand its in-house advertising infrastructure. The company recently announced updates to Netflix Ads Suite, introducing additional measurement capabilities and an expanded programmatic offering.
With Kantak leading its Ads Platform teams, Netflix is strengthening the technology and operational foundation behind its advertising business as it continues to develop tools for advertisers and partners.
