Korean skincare brand Mamonde has appointed actor Nitanshi Goel as its first brand ambassador in India, two months after launching in the country exclusively on Nykaa. The association marks a step in the brand’s efforts to strengthen its presence in India’s growing K-beauty market.
Known for her role in Laapataa Ladies, Goel will represent Mamonde through initiatives built around its ‘Let Your Skin Bloom’ philosophy. Drawing inspiration from flowers and their individual characteristics, the brand’s approach positions skincare around different skin needs and personal beauty preferences.
Paul Lee, Managing Director and Country Head, Amorepacific India, said, “India’s beauty consumers are evolving quickly, and the relevance of Korean beauty among young people continues to grow. With Mamonde, we are bringing innovative, benefit-led skincare to India at accessible price points. Nitanshi’s youthful energy and relatability make her the ideal face to introduce Mamonde to the next generation of beauty consumers. This appointment reflects our long-term commitment to building Mamonde into a strong Korean skincare brand in India.”
Mini Sood Banerjee, Deputy Director, Amorepacific India, said, “Mamonde brings together Korean skincare expertise, targeted formulations and a fresh approach to everyday beauty. With Nitanshi on board, we have an opportunity to bring the brand closer to young consumers through campaigns and conversations that feel relevant to them. From discovering products for specific skin concerns to finding new favourites for their everyday routines, we want to make exploring Mamonde an exciting experience for India’s young beauty community.”
Nitanshi Goel said, “I’m really excited to be joining Mamonde as its first brand ambassador in India. What drew me to the brand is how it combines Korean skincare innovation with a message that feels personal. ‘Let Your Skin Bloom’ is something I connect with because everyone’s skin is different, and skincare should be about discovering what makes you feel your best. I can’t wait to introduce more young people to Mamonde and be part of the brand’s journey in India.”
Mamonde’s India portfolio includes the Rose HA range, featuring a serum and sunscreen focused on hydration, and the Peony BHA range, comprising a serum and sunscreen aimed at pore care and sebum management. The brand also offers a Liquid Mask combining exfoliation and glow-focused benefits.
Part of the Amorepacific Group, Mamonde entered India in August 2026 through Nykaa. The appointment of Goel adds a celebrity-led dimension to its efforts to connect with younger consumers and establish its position in the Indian skincare market.
