Kinder has launched its ‘Kinder Happiness Times’ festive gifting range, featuring Diwali-inspired packs and an immersive festive experience for families in Mumbai.
The gifting range comprises three specially designed packs inspired by traditional Diwali symbols: Rocket, Anar and Lantern. Each pack features Kinder Joy, Kinder Creamy and Kinder Schoko-Bons Crispy, combining the brand’s products with festive designs intended to introduce children to Diwali traditions, stories and symbols.
As part of the campaign, Kinder hosted the Kinder Festive Home experience at Phoenix Marketcity, Mumbai, on October 13, with actor Karisma Kapoor. The activation recreated elements of a traditional Diwali celebration, including rangoli, torans, diyas, lanterns, garlands and mithai.
The walk-through experience invited visitors to participate in festive activities such as making rangoli, creating torans, decorating a porch with diyas, and painting and hanging lanterns and festive garlands. Open to families, the experience is being held from October 10 to 24.
Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a festival that families experience through traditions, stories and moments they share. With the ‘Kinder Happiness Times’ Gifting range, we wanted to bring these traditions alive. The specially designed Rocket, Anar and Lantern shape-inspired gifting packs bring a fun Diwali twist to Kinder, while the Kinder Festive Home gives families an opportunity to experience the festival through creativity and participation. Karisma Kapoor brought her own infectious energy to the experience, making it even more engaging. We hope the ‘Kinder Happiness Times’ gifting range becomes an integral part of enjoying Diwali this year.”
The new gifting packs are available through traditional and modern trade outlets, as well as e-commerce platforms. Through its festive packaging and interactive activation, Kinder brings together gifting, creativity and family participation as part of its Diwali campaign.
