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Marketing campaigns, brand strategy, partnerships and consumer-brand developments covered by Editorial Networks.
S&N by Shantnu Nikhil is taking its design identity beyond clothing, entering the eyewear category through a 32-piece collaboration with John Jacobs. The collection, titled ‘The Shape of India’, marks
Pepsi is taking its association with football beyond the pitch, partnering with fashion label Off Season to bring a new design perspective to sports-inspired apparel. The collaboration draws on the
A textile tradition rooted in Gujarat is finding a new expression in sneaker design. Comet has introduced a collection featuring original Ajrakh fabric, bringing the centuries-old hand-block-printing craft into contemporary
Guess Jeans is entering Shoppers Stop’s physical retail network in India, giving the American denim label access to a national department store platform as it looks to connect with a
Nykaa is expanding its beauty portfolio through a majority investment in celebrity makeup brand Simply Nam, even as its latest quarterly results show higher spending on marketing and distribution alongside
Street photography and photographic education will take centre stage in FUJIFILM India’s expanded association with photographers Vineet Vohra and Rohit Vohra, who have been appointed Global X-Ambassadors. The recognition builds
Taboola has partnered with Motorola to bring its generative AI-powered answer engine, DeeperDive, to the lockscreen of select moto g smartphones. The integration aims to change how users discover information
The Lxme Indian Women’s League (IWL), in partnership with Capri Sports, has unveiled ‘Built to Shine’, a photoseries featuring one player from each Lxme IWL club. The campaign brings together
Nike will introduce the Vegam Run in India on November 1, marking the launch of its first running shoe designed specifically for the country. Priced at ₹3,795, the shoe is
Axis Max Life Insurance has entered ChatGPT advertising in India through a new campaign developed in partnership with HiveMinds, a Madison World unit. The initiative places the insurer among the
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