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Interviews, features and original coverage from Editorial Networks, including conversations with marketing and brand professionals.
India’s independent creative and digital-first agency landscape is being shaped by founders who are rethinking how brands connect with audiences. From integrated creative and technology solutions to meme marketing, creator-led
As consumers make decisions closer to the occasion, brands are being pushed to respond faster, make shopping more convenient and demonstrate value that lasts beyond the celebrations. The festive calendar
For years, festive marketing has largely revolved around making the season look bigger with Celebrity-led films & glamorous visuals. Promotional offers and high-production campaigns have become familiar fixtures of the
At a fitness event where brands are competing for attention alongside athletes, workouts and high-energy experiences, Zomato found an interesting way to make itself part of the action. The brand
Marketing is often seen in its final form, but the story is usually much richer when you trace it back to the person and moment that set the idea in
Marketing is often seen in its final form, but the story is usually much richer when you trace it back to the person and moment that set the idea in
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