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BIG FM has unveiled its latest audio series, #TheSocialStar, a podcast spotlighting India’s most influential digital content creators. Hosted by RJ Megha, the podcast dives deep into the personal and professional
Elon Musk has sold social media platform X (formerly Twitter) to his artificial intelligence company, xAI, in an all-stock transaction valued at $33 billion. The deal marks a major shift
Mumbai-based D2C fashion brand Freakins, known for its trend-driven denimwear for Gen Z women, has raised $4 million in a seed funding round. The investment was led by Matrix Partners India and Blume Ventures, with participation
LehLah, a rising content commerce startup that enables creators to monetize their influence through curated product recommendations, has raised ₹12.5 crore in a seed funding round led by Gruhas—the investment firm
Jewelbox, a fast-emerging player in the digital jewellery retail space, has raised $3.2 million in a Pre-Series A funding round, signaling strong investor belief in the brand’s mission to modernize fine jewellery
To celebrate International Women’s Day 2024, Reliance Retail’s beauty platform Tira rolled out a bold, hyper-local campaign titled “Rick Pics with Tira.” With a mix of humor, cultural relevance, and street-level activation, the brand
From dark satire to travel inspiration and fashion influence, HBO’s The White Lotus transcended television to become a cultural touchstone. Here’s how smart storytelling, strategic marketing, and organic fandom converged
At NewFronts 2025, Snapchat introduced a range of new advertising tools and initiatives, placing artificial intelligence at the heart of its strategy to help brands boost campaign performance. Among the
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