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The latest advertising, marketing, media and brand news, campaign launches, appointments and business updates from Editorial Networks.
Swiggy’s latest Diwali activity has given the brand an unexpected new name: ‘Sweety’. What began as a change to its Instagram identity has now appeared in newspaper advertising, with the
The Singleton Social has announced actor and musician Shruti Haasan as the new face of its platform, welcoming her to The Singleton family. The announcement coincides with the return of
Asian Paints has launched its Diwali campaign, ‘Taiyyari Shuru, Tyohaar Shuru’, celebrating the excitement and togetherness that build up to the festival. Conceptualised by Ogilvy, the campaign features a musical
Mantra Group has unveiled a new brand film featuring actor and brand ambassador Ranbir Kapoor alongside its Managing Director, Rohit Gupta. The film draws parallels between their professional journeys, both
ENVY Perfumes has appointed actor Janhvi Kapoor as its brand ambassador, introducing her in the brand’s latest campaign, ‘Nice Perfume’, alongside actor Varun Dhawan. The association marks a new phase
London Fog Watches, the American heritage lifestyle brand owned by Iconix India, has entered into a long-term strategic partnership with actor Arjun Kapoor. Under the association, Kapoor will serve as
Kalyan Jewellers has unveiled ‘Kalyan Bhava’, a new brand campaign that reinterprets the traditional Indian wedding blessing by extending its message beyond the bride and groom to include the families
Actor Khushi Kapoor has joined Indian nailcare brand nailinit as Co-Founder and Chief Creative Officer (CCO), partnering with existing founders Shubham Singhal and Tanishq Ambegaokar. Her role extends beyond brand
Luminous Power Technologies has unveiled its latest Diwali campaign, ‘Soch Ka Diya’, using the curiosity of a young boy to introduce audiences to the possibilities of solar energy. Set against
Brooke Bond Taj Mahal Tea, owned by Hindustan Unilever Limited (HUL), has appointed Oscar and Grammy-winning composer A.R. Rahman as its brand ambassador. The association marks the launch of ‘Awaken
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