ENVY Perfumes has appointed actor Janhvi Kapoor as its brand ambassador, introducing her in the brand’s latest campaign, ‘Nice Perfume’, alongside actor Varun Dhawan. The association marks a new phase in the fragrance brand’s marketing strategy as it looks to strengthen its presence in the premium fragrance segment.
Built around fragrance as a conversation starter, the campaign film captures an unexpected encounter between two people, where a compliment about a perfume sparks curiosity and connection. The narrative positions fragrance as more than a grooming essential, presenting it as an element of personal style and social interaction.
Rooted in the art of French perfumery, ENVY positions its fragrances around confidence, individuality and personal expression. Through the campaign, the brand aims to connect with younger consumers by linking fragrance with the way people present themselves and form connections.
Saurabh Gupta, Managing Director and CEO, Hamilton Sciences Pvt. Ltd., said: “ENVY has always been about an irresistible magnetic appeal. That spark of chemistry a great fragrance creates between people. Janhvi carries that undeniable charm naturally. With her as a brand ambassador, we can now tell that story from both sides. This partnership marks an exciting new chapter for ENVY.”
Kapoor’s appointment comes as ENVY looks to expand its Eau de Parfum portfolio alongside its established deodorant business. Her presence across cinema, fashion and popular culture is expected to support the brand’s effort to build a more aspirational, fashion-led identity and strengthen its appeal among young women.
With ‘Nice Perfume’, ENVY is building its communication around the role fragrance can play in creating memorable first impressions. The campaign also signals the brand’s broader ambition to move beyond its deodorant legacy and establish a stronger identity in the premium fragrance category
