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Marketing is often seen in its final form, but the story is usually much richer when you trace it back to the person and moment that set the idea in
The two-film campaign uses a family conversation around dental crowns to encourage patients to take a more informed approach to treatment choices. Laxmi Dental has launched a new consumer awareness
The Pratilipi-owned studio has brought 30 vertical-format titles to Flipkart under a 12-month India-only content partnership, expanding its distribution beyond video-first platforms. Double Tap Films, the in-house production studio of
AGENCY09 marks its 13th Anniversary with key leadership elevations, as it embarks on its next phase of growth. The elevations strengthen the agency’s culture that is anchored in ‘We Deliver
The campaign explores the making of a meaningful timepiece, taking viewers from an initial idea and material selection to the final Centrix Open Heart Diamonds. Rado has launched ‘The Search’,
The new film turns a last-minute pricing error and an unexpected performance gig into a fast-paced demonstration of how ChatGPT Work can handle routine tasks while users stay on the
The new campaign introduces Duolingo’s ‘Learn English from Punjabi’ course by turning a familiar Punjabi phrase into a playful cultural device. Duolingo has launched its ‘Learn English from Punjabi’ course,
The latest film uses a simple metaphor to show why addressing the root of a skincare concern can matter more than treating what is visible on the surface. Foxtale has
The campaign uses familiar classroom moments to encourage students to use ChatGPT to understand their work, while showcasing Study Mode and other learning features. OpenAI has marked Teachers’ Day in
The partnership launches SpeakX’s ‘Muh Khol, English Bol’ campaign, which uses humour to address the hesitation around speaking English. MS Dhoni has joined AI-powered English-speaking platform SpeakX as its brand
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