The Singleton Social has announced actor and musician Shruti Haasan as the new face of its platform, welcoming her to The Singleton family. The announcement coincides with the return of its festive collaboration with Nicobar, introducing a curated gifting collection centred on thoughtful gestures, the art of hosting and meaningful connections.
With a career spanning cinema and music, Shruti has established herself as an actor, singer and multifaceted artiste. Her creative individuality and cultural sensibility align with The Singleton’s philosophy of ‘Luxuriating in the Single Moment’, which encourages people to be present and savour the experiences that matter.
Through The Singleton Social, the brand brings together a culture-forward community through music, art, hosting and shared experiences. The platform creates opportunities for people to disconnect from everyday distractions and immerse themselves in meaningful moments, whether through music, conversations or time spent together. Its listening-led initiative, Analogue Jams, is among the experiences designed to encourage guests to slow down and reconnect with the present.
Extending this philosophy into festive celebrations, The Singleton Social’s collaboration with Nicobar returns with three curated gift boxes: Celeste, Aurelia and Solenne. Featuring Shruti, the festive gifting film explores the thought behind selecting a special gift and the personal connections that make gifting and hosting meaningful.
Commenting on the announcement, Varun Koorichh, VP Marketing, International Whiskies, Diageo India, said, “Shruti brings a distinctive relationship with music and culture that resonates with what The Singleton Social stands for. We believe that some of the most meaningful experiences come from being fully present, whether that is through music, conversations or time spent with others. Welcoming Shruti to the Singleton family is a natural extension of this thinking. As we enter the festive season, our collaboration with Nicobar brings the same philosophy into the moments of hosting and gifting, encouraging people to be more thoughtful about how they celebrate and connect.”
Shruti Haasan said, “We live in a time where there is always something competing for our attention, and I think there is real value in being truly present. Music has always been an important part of how I experience and connect with the world, and I relate deeply to The Singleton Social’s belief in making space for these experiences. Whether it’s getting lost in a melody, sharing an unhurried conversation with family, thoughtfully choosing a gift for someone special or savouring the joy of being together, it’s these little moments that make life richer. To me, The Singleton Social X Nicobar is about immersing yourself in the single moment, being fully involved in what you love, and letting the distractions of the world gently fall away. I’m delighted to join the Singleton family and celebrate the beauty of the single moment”
With Shruti Haasan’s association and its festive collection with Nicobar, The Singleton Social continues to build its presence around music, culture, hosting and shared experiences. The collaboration brings its philosophy into the festive season, positioning thoughtful gifting and time spent together as opportunities to celebrate the moments that deserve to be savoured.
