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NESCAFÉ is taking its long-standing association with youth culture into music with a new ‘Hustle Anthem’, a rap track created around the energy, ambition and individuality of young India. Developed
Arena Media India, part of Havas Media India, has secured the integrated media mandate for real estate developer Ashiana Housing following a competitive multi-agency pitch. The account will be led
The food discovery platform taps into Ravi Kishan’s distinctive humour, mannerisms and viral persona to give its latest campaign a playful take on food and dining. Swiggy Dineout has brought
The actor has co-founded and co-built the skincare brand, positioning it around a simpler routine of cleansing, hydration and protection. Actor Vijay Deverakonda has ventured into the skincare category with
The Zydus Wellness brand revives its iconic ‘Complan Boy’ property through the young cricketer, connecting his journey with preparation, discipline, nutrition and family support. Complan, the nutrition drink brand from
The Creative Director’s latest collection introduces new optical styles alongside sunglasses, blending archival-inspired silhouettes with modern proportions and a futuristic wraparound design. A year into his role as Ray-Ban’s first-ever
The fourth edition of Nykaa’s beauty festival will take place from October 23 to 25 at NSIC Grounds, Okhla, bringing together beauty brands, experts, creators, live entertainment and interactive experiences.
The new content-led podcast features Ravi Kishan and RENÉE Cosmetics co-founder Priyank Shah, using a light-hearted conversation around movement, glow and confidence to spotlight the brand’s Lumi Glow. RENÉE Cosmetics
BharatPe, one of India’s leading fintech companies, today unveiled BharatPe Flex, its consumer credit proposition built around Credit Line on UPI, at Global Fintech Fest 2026. The company also launched
Ccigmaa Lifestyle Private Limited announced an exclusive partnership between KT GOAT Edition and Amazon Specials, bringing KT’s new athletic and fitness care portfolio to consumers across India through Amazon. KT
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