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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
Featuring Shweta Tripathi, GIVA’s Diwali campaign transforms the season’s familiar firecracker motifs into 925 silver jewellery, building a festive narrative around cultural references, playful wordplay and contemporary design. Diwali advertising
The new festive campaign by VML India shifts the spotlight from picture-perfect celebrations to the small mishaps that disrupt them, bringing KitKat’s familiar break philosophy into the festive rush. Festive
The three-part campaign follows a newlywed bride through festive preparations, family rituals and the moonrise ceremony, highlighting the emotional significance of her first Karwa Chauth. Libas has unveiled Lal Ishq
The latest ‘Move Your Way’ campaign turns Sunday work calls and unwritten office rules into a humorous take on workplace boundaries, personal interests and self-expression. Campus Activewear has launched a
The appointment coincides with refreshed packaging across Hathi’s mustard, groundnut and soybean oils, while Kacchi Ghani Mustard Oil continues as the brand’s flagship offering. Hathi Edible Oil, the flagship brand
OPPO India has launched ‘True to the Moment’, a campaign for its Find X10 Series that celebrates the everyday experiences people remember most. The film captures a range of spontaneous
Limelight, the lab-grown diamond jewellery brand, has launched a campaign featuring actor Shilpa Shetty Kundra and a new character, ‘Miss Clarity’. Conceptualised by independent creative agency Makani Creatives, the campaign
The India-exclusive Super Stay Vinyl Ink collection features five lipstick shades inspired by Indian sweets, alongside a campaign spanning creators, brand partnerships and city activations. Maybelline New York has launched
Malabar Gold & Diamonds has launched SWAYE, a natural diamond jewellery collection featuring actor and brand ambassador Alia Bhatt. The collection centres on the idea of “Diamonds That Move With
Bumble has launched Bee Line India, a social-first series exploring modern dating dilemmas. The series features Janhvi Kapoor, Manika Batra and rapper Reble. Each brings a different perspective to questions
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