Malabar Gold & Diamonds has launched SWAYE, a natural diamond jewellery collection featuring actor and brand ambassador Alia Bhatt. The collection centres on the idea of “Diamonds That Move With You”, with lightweight designs created for different occasions.
Inspired by spiral forms, SWAYE features open spaces and contemporary designs. The pieces are designed for everyday wear, work, social gatherings and special occasions. Customers can also layer or stack the jewellery to create different looks.
M. P. Ahammed, chairman of Malabar Group, said the collection reflects how women express their personal style across different parts of their lives. “Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles’ women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds. The lightweight designs and versatile styling allow each piece to move effortlessly with the wearer, complementing her individual style across occasions and the different facets of her life.”
Malabar expands its natural diamond jewellery portfolio
The launch adds to Malabar Gold & Diamonds’ natural diamond jewellery portfolio. The company says its diamonds are 100% natural and responsibly sourced. It also states that its diamond jewellery undergoes 28 quality checks.
The brand highlights several customer policies alongside the launch. These include BIS hallmarking with HUID for gold jewellery, diamond testing and certification, and 100% value on gold and diamond exchanges. Customers can also access lifetime free maintenance and transparent pricing.
With SWAYE, Malabar Gold & Diamonds brings together spiral-inspired designs, lightweight construction and flexible styling in a collection aimed at women seeking jewellery for different occasions.
