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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
Helios Luxe, the luxury watch boutique chain from the House of Titan, has launched ‘Stories That Deserve Your Time’, a campaign featuring actor and producer John Abraham. The initiative explores
Dulcoflex Liquid, from Opella, has launched its latest advertising campaign featuring actor Pankaj Tripathi, using workplace humour to address the discomforts associated with constipation. Conceptualised by McCann India in collaboration
Nexus Select Malls has unveiled ‘Asli Happyness Wali Diwali’, a new brand film that shifts the focus from Diwali itself to the moments leading up to the festival. The campaign
SNITCH has expanded its menswear portfolio into the innerwear category with the launch of a new range supported by the campaign ‘The Trick Is in the Comfort’. The homegrown brand
Bonkers Corner has appointed actor Anushka Sen as its brand ambassador, bringing her contemporary fashion sensibility into the brand’s streetwear and casualwear portfolio. Known for her work across television and
ETUDE India has launched its first wedding campaign, featuring actor and brand ambassador Palak Tiwari in a story centred on the role of a bridesmaid. The campaign brings the Korean
The Advertising Agencies Association of India (AAAI) has announced the formation of its INDIE Council for Independent Advertising Agencies, with Tanya Goyal of Everest Advertising appointed to lead the initiative.
RunnTV has partnered with ad-tech company PubMatic to expand advertiser access to its free ad-supported streaming television (FAST) inventory through PubMatic’s unified platform. The partnership brings more than 90 RunnTV
Developed by Kinnect and 22Feet Tribal, Titan’s latest Diwali campaign moves beyond conventional family narratives to celebrate the relationships built through friendship, shared experiences and everyday acts of care. Titan
Redmi India teams up with Anup Soni and Idiotic Media for a four-part campaign that borrows the language of crime television to showcase the Redmi 17 Pro and Redmi 17
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