OPPO India has launched ‘True to the Moment’, a campaign for its Find X10 Series that celebrates the everyday experiences people remember most. The film captures a range of spontaneous interactions, family celebrations and personal moments, connecting them through movement, sound and emotion.
Rather than following a single protagonist, the film moves between different characters and settings. One scene shows a girl pretending to give her father an injection with a toy, while another features a granddaughter pushing her grandfather on a swing. Other moments include a boy holding his new puppy and a family celebrating their grandmother’s 65th birthday.
The film also explores more intimate experiences, including a teenager looking at himself in the mirror, a girl eating ice cream while holding back tears and a man wiping away tears alone. Homes, parks, cafés and beaches provide the backdrops for these moments.
Camera Technology Takes Centre Stage
The campaign highlights the Find X10 Series’ imaging capabilities, including its Triple 200 MP camera system and 4K Cine-Grade HDR Video. By focusing on unposed experiences, including scenes captured in low light and while in motion, the film connects the product’s camera features with everyday photography and videography.
OPPO India has rolled out the campaign across its digital platforms and select over-the-top (OTT) channels.
Commenting on the campaign, Dhruv Nigam, head of Product Marketing, OPPO India, said: “The memories we hold on to are rarely the ones we planned for. They are the unguarded laughs, the quiet glances and the little things that mean the world to the those living them. ‘True to the Moment’ celebrates the simplicity of such instances.
“Over ten generations, the Find X Series has pushed the limits of what a flagship can do, but with the Find X10 Series, we have also looked at that progress through the eyes of the user: not just what technology can do, but what it means to the person using it. With industry-leading camera and performance, supported by ColorOS 17, it is built to stay true to life exactly as it was felt, so that looking back takes you right back to it.”
Find X10 Series Marks a New Generation
The Find X10 Series comprises the Find X10 and Find X10 Pro Max, marking the 10th generation of OPPO’s Find X lineup. The devices combine an imaging system co-developed with Hasselblad and OPPO’s LUMO True Image Engine, alongside enhancements to design, display and battery.
The series also introduces ColorOS 17 and upgraded hardware designed to support everyday use as well as more demanding creative work.
OPPO India’s launch event for the series is scheduled to stream on the company’s YouTube channel from 4:30 PM IST on October 22.
