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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
Bollywood actor Ajay Devgn has approached the Bombay High Court challenging a show-cause notice issued by Maharashtra’s Food and Drug Administration (FDA) Commissioner Tukaram Mundhe over his appearance in Vimal
Instamart is taking a different route with its Diwali advertising this year, using an unusual fashion moment to draw attention to its festive home décor range. The new brand film
Lenovo has unveiled a new campaign for its Idea Tab Pro Gen 2, featuring actor Abhay Varma in a Broadway-inspired film that explores the pace and demands of everyday life.
Spotify has brought the familiar chaos of Diwali preparations into its latest festive campaign, featuring the Mishra family from TVF’s Gullak. Built around the tagline ‘Diwali ki taiyaari fun banao,
Candyman is bringing an Indian flavour to Halloween with its latest campaign, ‘A Desi Halloween’, built around a playful take on traditional horror storytelling. At the centre of the campaign
Licious has given its heat-and-eat snacks and meals portfolio a new identity, introducing Sizzl at a creator-led launch event in Mumbai on October 29. The rebranding brings the company’s range
Anmol Biscuits has unveiled its Diwali campaign, ‘Rishton Ka Uphaar’, built around the emotional realities of families celebrating the festival while living apart. The film follows a son who cannot
Apple has introduced its first touchscreen MacBook Pro, marking a major shift in the company’s long-standing approach to laptop design. The launch brings touch functionality to the MacBook for the
Zomato has taken a food-first approach to festive gifting with its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. The campaign challenges the familiarity of conventional
Mars has introduced its Celebrations chocolate gifting range in India, bringing four familiar brands — Snickers, Galaxy, Bounty and Twix — together in assorted gift boxes. The launch arrives ahead
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