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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
BGMI has launched its new ‘Collector’ advertising campaign with Dentsu Creative Isobar. The campaign introduces the game’s Collection Level feature through two films inspired by 1980s Hindi cinema and small-town
Just In Time has launched its latest festive campaign featuring actor and brand ambassador Ayushmann Khurrana, highlighting how choosing gifts based on a recipient’s personality and preferences can make the
OpenAI has launched a festive campaign for ChatGPT in India, introducing Hindi voices Neer and Leher, unveiled with GPT-Live-1.1, through films centred on family life, everyday challenges and personal aspirations.
Raipur-based smart TV brand Starshine TV has appointed actor Vicky Kaushal as its brand ambassador and launched its first major national campaign, highlighting its focus on quality, smart features and
Cleartrip, a Flipkart company, has launched an AI-generated advertising film for its Big Billion Days (BBD) 2026 campaign, using a group of birds to offer a playful perspective on the
Platinum Guild International (PGI) India has introduced a new campaign for its men’s jewellery brand Men of Platinum, featuring cricketer Rohit Sharma and music composer Anirudh Ravichander. Built around the
beYon, the laboratory-grown diamond jewellery brand from the House of Titan, has launched its first festive campaign, ‘Ye Toh Hona Hi Tha’, encouraging consumers to buy jewellery out of personal
Naturali has launched a campaign for its Anti-Hairfall range featuring actor Medha Shankr, encouraging women to take ownership of their haircare choices and move beyond inherited beauty expectations. Titled ‘There
JW Marriott is bringing its ‘Stay in the Moment’ platform to life with a new campaign film featuring global brand ambassador Aishwarya Rai Bachchan, placing the focus on the experiences
Tanishq has unveiled Adhyantara, a jewellery collection inspired by the sun, moon and stars, with Triptii Dimri fronting a new campaign that translates celestial forms into contemporary jewellery. Conceptualised by
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