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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
Tanishq has unveiled Adhyantara, a jewellery collection inspired by the sun, moon and stars, with Triptii Dimri fronting a new campaign that translates celestial forms into contemporary jewellery. Conceptualised by
Inspired by the idea of flight and adventure, Volaris marks the revival of the iconic Xylys 9216 case, now equipped with dual-time functionality, powered by the Swiss Rhonda movement. This power-packed
Taneira, from the House of Tata, is turning attention to a familiar part of getting ready for a celebration — the moment a woman takes one last look at herself
Cetaphil Baby is using a familiar parenting conversation to spotlight a more specific question around baby care in its latest digital video campaign featuring brand ambassadors Rohit Sharma and Ritika
Aurelia is bringing a personal styling experience to festive shopping with ‘Styled by Ananya’, a new campaign featuring brand ambassador Ananya Panday that combines celebrity styling recommendations with an AI-enabled
CoinSwitch is using humour and familiar situations to introduce new users to Market Protect, a feature designed to offer eligible users a limited benefit against realised losses on eligible Bitcoin
Adidas has marked the end of Lionel Messi’s Argentina chapter with a film that lets the footballer look back on his journey in the national shirt in his own words.
Amazon Ads is bringing interactive advertising to Prime Video in India with two new formats designed to move viewers from watching an ad to taking action without leaving the streaming
sian Paints is spotlighting the convenience of professional home painting with a new campaign for Beautiful Homes Painting Services (BHPS), built around one of the most time-sensitive occasions for Indian
Hansaplast is making an everyday first-aid essential a little more playful with its new range of Washproof Printed Plasters for children, featuring former South African cricketer Jonty Rhodes in the
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