Mars has introduced its Celebrations chocolate gifting range in India, bringing four familiar brands — Snickers, Galaxy, Bounty and Twix — together in assorted gift boxes. The launch arrives ahead of Diwali, targeting festive shoppers seeking chocolate-based gifting options while extending the range’s positioning to occasions throughout the year.
First introduced globally in 1997, Celebrations combines miniature versions of the four chocolates in a single pack. Its India launch features two formats: the Celebrations Flip Box, priced at Rs 270, contains 12 treats weighing 130g, while the Celebrations Flat Box, priced at Rs 500, offers 20 treats weighing 225g.
Although Diwali marks the range’s introduction to the Indian market, Mars is positioning the assortment for other celebrations, including Raksha Bandhan, Christmas and Valentine’s Day, as well as everyday occasions centred on sharing and connection.
Arijit Sengupta, growth director, Mars Snacking, said: “Diwali is a festival that brings people together and celebrates the joy of sharing meaningful moments with loved ones. While traditional gifting has always been an integral part of the season, consumers today are increasingly looking for gifts that are both thoughtful and universally loved.
With Celebrations, Mars is bringing together four of the world’s most-loved chocolate brands, Snickers, Galaxy, Bounty, and Twix, in one beautifully curated gift pack designed to elevate festive gifting. The idea is simple: gift your favourites, their favourites. While Diwali marks the beginning of this journey, Celebrations is designed for every occasion worth celebrating, from Rakhi and Christmas to Valentine’s Day and countless everyday moments of connection.”
The products will be available through quick-commerce platforms Blinkit, Zepto, Instamart and BigBasket, alongside select modern trade retailers, including Lulu, Nesto, SPAR and Spencer’s.
From a market perspective, the launch gives Mars an opportunity to bring its established chocolate brands into a single gifting proposition rather than relying on individual products. The two price points cater to different gifting needs, while the range’s positioning across multiple occasions could help extend demand beyond the Diwali season. Its performance will depend on how effectively the assortment stands out in a competitive gifting market and becomes a consideration for consumers throughout the year.
