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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
VETO has secured the streaming rights to the SAFF Championship 2026, adding the regional football tournament to its live sports portfolio. Scheduled from November 5 to 17, the competition will
ENVY Perfumes has appointed actor Janhvi Kapoor as its brand ambassador, introducing her in the brand’s latest campaign, ‘Nice Perfume’, alongside actor Varun Dhawan. The association marks a new phase
London Fog Watches, the American heritage lifestyle brand owned by Iconix India, has entered into a long-term strategic partnership with actor Arjun Kapoor. Under the association, Kapoor will serve as
Kalyan Jewellers has unveiled ‘Kalyan Bhava’, a new brand campaign that reinterprets the traditional Indian wedding blessing by extending its message beyond the bride and groom to include the families
Actor Khushi Kapoor has joined Indian nailcare brand nailinit as Co-Founder and Chief Creative Officer (CCO), partnering with existing founders Shubham Singhal and Tanishq Ambegaokar. Her role extends beyond brand
Luminous Power Technologies has unveiled its latest Diwali campaign, ‘Soch Ka Diya’, using the curiosity of a young boy to introduce audiences to the possibilities of solar energy. Set against
Brooke Bond Taj Mahal Tea, owned by Hindustan Unilever Limited (HUL), has appointed Oscar and Grammy-winning composer A.R. Rahman as its brand ambassador. The association marks the launch of ‘Awaken
ZEE5 has introduced Zee5 Audience Platform (ZAP), an advertiser-focused platform developed in partnership with Saptharushi, a privacy-first audience intelligence and federated data collaboration company. The platform aims to help brands
Cellecor Gadgets has partnered with actor Kriti Sanon for a new festive campaign promoting its television and washing machine ranges. The campaign features two commercials, each designed to highlight a
Actor Disha Patani has ventured into the fashion business with the launch of DZ, a clothing label built around oversized silhouettes, relaxed fits and space-inspired graphics. Drawing from her personal
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