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Marketing campaigns, brand strategy, partnerships and consumer-brand developments covered by Editorial Networks.
Bombay Shirt Company (BSC), India’s pioneer in custom-made men’s apparel, has teamed up with artist and fashion photographer Rid Burman to release an exclusive capsule collection titled “What is the
Kay Beauty has celebrated its first year in the UK with its co-founder Katrina Kaif at Space NK’s flagship store, Oxford Circus, London, gathering the brand’s UK community for a
Actor Varun Dhawan has joined Better Nutrition as a brand ambassador and investor, bringing his personal interest in farming into his association with the biofortified staples brand. Dhawan’s connection with
Acer has brought actor Akshay Kumar on board for its fashion luggage business, expanding their existing association beyond product usage to include his perspective on future luggage collections. The partnership
Mantra Group has appointed actor Ranbir Kapoor as its brand ambassador as the Pune-based real estate developer expands its presence across markets and categories. Founded in Pune in 2007, Mantra
Skyscanner is taking its travel proposition into live cricket through a new partnership with JioStar, becoming the Title Sponsor of ‘Jeeto Dhan Dhana Dhan’ for the upcoming India-West Indies T20I
ICICI Prudential Life Insurance has changed its name to ICICI Life Insurance, introducing a new brand identity and the tagline ‘Har Kal Aasaan’ as it looks to make life insurance
Ray-Ban has named Ranveer Singh as its first India brand ambassador for both Ray-Ban and Ray-Ban Meta, bringing the actor into the brand’s growing focus on AI-powered eyewear and wearable
GOPIZZA is changing its identity to GTGO as the South Korean food company expands from a pizza-focused business into a broader Korean food and beverage platform. The rebrand coincides with
Truecaller today announced the launch of Truecaller Scam Checker on the web and app, a new destination designed to help people quickly assess whether they may be dealing with a
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