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The latest advertising, marketing, media and brand news, campaign launches, appointments and business updates from Editorial Networks.
The appointment coincides with refreshed packaging across Hathi’s mustard, groundnut and soybean oils, while Kacchi Ghani Mustard Oil continues as the brand’s flagship offering. Hathi Edible Oil, the flagship brand
WPP Media has appointed Lalit Sharma as Vice-President – Investments, Marketplace and Partnerships, India. Sharma announced his new role through a LinkedIn post on October 22, 2026. Before joining WPP
The International Cricket Council (ICC) has invited agencies to pitch for the marketing and public relations mandate for the inaugural ICC Women’s Champions Trophy 2027. The brief covers the tournament’s
Limelight, the lab-grown diamond jewellery brand, has launched a campaign featuring actor Shilpa Shetty Kundra and a new character, ‘Miss Clarity’. Conceptualised by independent creative agency Makani Creatives, the campaign
The India-exclusive Super Stay Vinyl Ink collection features five lipstick shades inspired by Indian sweets, alongside a campaign spanning creators, brand partnerships and city activations. Maybelline New York has launched
NICMAR (The National Institute of Construction Management and Research) has renewed its association with Tonic Worldwide as its integrated digital marketing partner. The mandate was first awarded in October 2025
Malabar Gold & Diamonds has launched SWAYE, a natural diamond jewellery collection featuring actor and brand ambassador Alia Bhatt. The collection centres on the idea of “Diamonds That Move With
The Jio Platforms IPO 2026 opened for public bidding on October 21. The $3.2 billion offering values the company at up to $108.3 billion. It also marks Reliance Industries’ first
Bumble has launched Bee Line India, a social-first series exploring modern dating dilemmas. The series features Janhvi Kapoor, Manika Batra and rapper Reble. Each brings a different perspective to questions
Cadbury Celebrations has launched its Diwali 2026 advertising campaign, ‘#ThisNokJhokIsSweet’. The campaign explores how festive gifting can help neighbours overcome everyday disagreements. It also highlights the role of small gestures
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