OpenAI has launched a festive campaign for ChatGPT in India, introducing Hindi voices Neer and Leher, unveiled with GPT-Live-1.1, through films centred on family life, everyday challenges and personal aspirations.
The campaign features The Notice, which follows the extended Kumar family after a property developer claims their ancestral home and farmland. As the family works to challenge the claim, its members turn to ChatGPT for assistance, bringing the platform’s Hindi voice experience into the story.
Through conversations with ChatGPT, Neer and Leher become part of the family’s journey, demonstrating how the technology can be used for different needs within a household and its local economy.
Sheeladitya Mohanty, head of marketing – India at OpenAI, said the aim is to make AI useful in everyday life for people across India, regardless of their language, age or profession.
“We want AI to be useful in everyday life for people across India, whatever their language, age, or line of work. Neer and Leher, introduced with GPT-Live-1.1 today, bring natural Indian voices to ChatGPT.
Building for India means making ChatGPT easy to use and suited to how people here speak, live, and work. Our goal is to make it a tool people feel confident using to help them achieve what matters to them.”
The campaign will continue through the festive season with films following different members of the Kumar family as they pursue individual goals, illustrating varied applications of ChatGPT in their daily lives.
