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Advertising campaigns, creative work, brand collaborations and advertising-industry updates covered by Editorial Networks.
Uber is turning a familiar expression of surprise into a new brand mnemonic with its latest campaign for the First Ride Free offer. Created with Talented and Bang Bang Films,
Surf Excel is returning to one of the most recognisable settings in its advertising playbook: a children’s race. But in its latest film under the long-running ‘Daag Achhe Hain’ platform,
Eureka Forbes has launched a new campaign for its Aquaguard Water Softener range featuring actor Parul Gulati, drawing attention to a factor that often gets overlooked when people deal with
Crocs has brought its global ‘Feel It All’ platform into India’s festive season with a new social-first campaign featuring brand ambassador KL Rahul, actor Dalip Tahil, creators Rida Tharana and
AJIO has named actor Ahaan Panday as its new brand ambassador, bringing him into the fashion platform’s festive storytelling as it looks to connect with a younger, style-conscious audience. The
The new film blends Chandrika’s Ayurvedic heritage with a Kerala wedding setting to spotlight its coconut oil base, seven Ayurvedic herbs and naturally glowing skin proposition. Chandrika, Wipro Consumer Care
The new campaign features Anushka Sharma styling 9KT gold across different everyday looks, positioning gold as part of personal style rather than an occasion-only purchase. Heer by GIVA is making
The actor will lead H&M Beauty’s India communication as the brand expands its makeup, fragrance, hair and body care portfolio. H&M Beauty has brought Sharvari on board as its first-ever
MTR Foods is looking at the familiar act of giving sweets through a different lens this festive season. With its new campaign, ‘India’s Sweetest Language’, the brand explores how mithai
Sprite has entered the game-show space with ‘Sprite Truth & Spice’, an eight-episode digital entertainment series built around spicy food challenges, candid conversations and celebrity pairings. The format brings together
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