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Marketing campaigns, brand strategy, partnerships and consumer-brand developments covered by Editorial Networks.
The quick-service giant is piloting McDonald’s Media Network across 450 US restaurants, turning its app, kiosks, drive-thru screens and other digital touchpoints into advertising inventory. McDonald’s is expanding beyond selling
The partnership will see the two companies take minority stakes in selected beauty and personal care brands, while founders retain control and continue to operate their businesses independently. Nykaa and
The two-year agreement covers around 35 home internationals across Tests, ODIs and T20Is, beginning with India’s upcoming ODI series against the West Indies. Muthoot Fincorp has secured the title sponsorship
Libas, one of India’s leading Indian fashion brands, has forayed into the jewellery category, marking a strategic expansion of its business beyond apparel. The move comes as the brand continues
The three-way collaboration with designer Dhruv Kapoor debuted with three limited-edition jackets at his Spring/Summer 2027 show, ahead of a wider collection for the 2027 IPL season. PUMA and Royal
The new brand is being built around electric buses and trucks made in India, with a positioning designed to give businesses greater confidence in the shift to electric mobility. JSW
Through ‘Own a Piece of History’, Coca-Cola India has teamed up with Zepto and Blinkit to put limited-edition golden cans celebrating Spain’s FIFA World Cup 2026 victory in the hands
The actor has been named the brand’s India ambassador for watches and will feature in its Fall/Winter 2026 campaign. Tommy Hilfiger, part of PVH Corp., has appointed actor Vedang Raina
The actor has co-founded and co-built the skincare brand, positioning it around a simpler routine of cleansing, hydration and protection. Actor Vijay Deverakonda has ventured into the skincare category with
The Creative Director’s latest collection introduces new optical styles alongside sunglasses, blending archival-inspired silhouettes with modern proportions and a futuristic wraparound design. A year into his role as Ray-Ban’s first-ever
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