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Marketing campaigns, brand strategy, partnerships and consumer-brand developments covered by Editorial Networks.
The fourth edition of Nykaa’s beauty festival will take place from October 23 to 25 at NSIC Grounds, Okhla, bringing together beauty brands, experts, creators, live entertainment and interactive experiences.
Parag Milk Foods is expanding Avvatar beyond powders, beverages and bars with non-fried protein chips offering 10g protein per 30g pack at Rs 60. Parag Milk Foods is expanding its
BharatPe, one of India’s leading fintech companies, today unveiled BharatPe Flex, its consumer credit proposition built around Credit Line on UPI, at Global Fintech Fest 2026. The company also launched
Truecaller, the leading global platform for safe and trusted communication, today launched Post-Call Actions, a new capability that enables consumers to complete important tasks immediately when the call ends. The
Founded by Tiger Shroff, the brand is expanding across skincare and fragrances, with four new perfumes launching exclusively on Amazon.in. Prowl, the men’s grooming brand founded by actor Tiger Shroff,
The integration enables brands to activate, manage and analyse ChatGPT Ads alongside campaigns running across major digital media platforms. ReBid has integrated ChatGPT Ads activation, campaign management and analytics into
The sneaker brand plans to use the fresh funding to grow its store network, strengthen technology and invest in footwear R&D. Homegrown sneaker brand Comet has raised ₹100 crore in
The beauty brand’s operating revenue dropped 20% to ₹404 crore in FY25, while FY26 estimates indicate another decline to ₹300–350 crore. SUGAR Cosmetics’ financial performance has weakened further, with the
The six-week ‘Lay’s Kholo, Ranbir Se Milo’ contest offers consumers rewards ranging from a gaming console to an international holiday and a meet-and-greet with Ranbir Kapoor. Lay’s has launched ‘Lay’s
The association will see Dravid front the electronics retailer’s television, digital, social media, in-store and festive campaigns through the year. Vijay Sales has appointed Rahul Dravid as its brand ambassador,
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