Home / Categories
Marketing campaigns, brand strategy, partnerships and consumer-brand developments covered by Editorial Networks.
PUMA India has launched ‘Meditation in Motion’, a campaign created ahead of the Ladakh Marathon, where the brand is the Exclusive Sportswear Partner. The campaign draws a parallel between two
The collaboration with Warner Bros. Discovery Global Consumer Products combines beauty with elements from Hogwarts, spells and the wizarding world. Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer
Paris Hilton returns as the face of the Maison, alongside new digital character NOT-KARL in the Fall-Winter 2026 campaign. KARL LAGERFELD has extended its partnership with Paris Hilton, continuing the
The beauty brand becomes the first Indian advertiser on ChatGPT, as Honasa looks to explore AI-led consumer discovery. Honasa Consumer has partnered with commerce media company Criteo to advertise its
upGrad has completed its acquisition of Unacademy in a transaction valued at more than $200 million, bringing the edtech platform and its businesses into the upGrad ecosystem. The deal, valued
House of Anita Dongre has partnered with MoEngage, the agentic customer data and engagement platform, to bring customer data from its stores, e-commerce platforms and loyalty programmes into a unified
When Korean skincare creator Min Day Lee showcased her Vaseline collection and called the brand “Baseline”, the internet quickly picked up on it. Before long, vaseline became “Basseline”, with creators
Tata Motors turns a familiar consumer phrase into its new global brand identity, TATA.CARS For generations, many Indian consumers have simply called them “Tata cars.” Tata Motors Passenger Vehicles is
CheQ, India’s leading credit card management platform, today announced the launch of CheQ UPI, expanding its proposition from credit management into everyday digital payments. The new offering enables users to
This Rakhi, Insight Cosmetics is giving the celebration of relationships a fresh twist with ‘Makeup Ka Bhaichara,’ a six-episode campaign that celebrates the people who have your back, whether they are
Never miss any important news. Subscribe to our newsletter.