Ray-Ban has named Ranveer Singh as its first India brand ambassador for both Ray-Ban and Ray-Ban Meta, bringing the actor into the brand’s growing focus on AI-powered eyewear and wearable technology.

The partnership launches with the “Frame Your True Self” campaign and coincides with the India launch of Ray-Ban Meta Gen 3, as Meta expands its next-generation AI glasses portfolio in the market. The company has also announced Ray-Ban Meta Audio and plans to bring its Muse personal AI agent to the AI glasses.

For Ray-Ban, the association with Singh brings together its long-standing focus on personal style and self-expression with the evolving role of technology in everyday wear. Singh has previously collaborated with Meta, while the new partnership positions him as the face of Ray-Ban and Ray-Ban Meta in India.

“Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember,” Singh said. “Style, for me, has never been about following a fixed formula – it is about instinct, mood and having the freedom to express every version of yourself.”

The campaign comes as Meta continues to build out its AI glasses ecosystem, with the latest product and audio developments expanding the proposition beyond eyewear into a more technology-led wearable experience.