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The latest advertising, marketing, media and brand news, campaign launches, appointments and business updates from Editorial Networks.
When Korean skincare creator Min Day Lee showcased her Vaseline collection and called the brand “Baseline”, the internet quickly picked up on it. Before long, vaseline became “Basseline”, with creators
A beauty emergency is one thing. Getting your hands on the products you need in time is another. Nykaa is bringing that familiar last-minute panic to the centre of its
Every time Kissht approves a loan, Sachin Tendulkar gets the hiccups. That is the premise behind ‘Loans Without Any Hiccups’, a new campaign from digital lending platform Kissht, which has
For much of the past year, JioStar has been viewed through the lens of one of the biggest transformations in Indian media bringing together some of the country’s largest television,
Reinforcing its commitment to building honest, clean-label food brands for Indian households, SunBridge Consumers today announced a campaign collaboration with actor Mira Kapoor across its four flagship brands – Frooney,
Raksha Bandhan is around the corner and GIVA has found itself at the centre of one of the festive season’s biggest advertising conversations. The jewellery brand recently launched Furever Sibling,
Underneat, founded by creator Kusha Kapila and fashion veteran Vimarsh Razdan, has launched CoolRest, its first collection beyond shapewear. The comfortwear range features actor Sonam Bajwa in the campaign. The
KFC has teamed up with global streaming personality IShowSpeed for its latest campaign, tapping into his long-standing fandom for the brand to launch its new ‘Hot Ranch Big Dip’. The
Hafele is continuing its ‘Maximising What Matters the Most’ campaign with Sachin Tendulkar, this time using everyday household routines and a familiar cricketing number to bring its product propositions to
Marketing is often seen in its final form, but the story is usually much richer when you trace it back to the person and moment that set the idea in
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