A beauty emergency is one thing. Getting your hands on the products you need in time is another.
Nykaa is bringing that familiar last-minute panic to the centre of its latest campaign for Nykaa Now, featuring brand icon Sharvari alongside actor Sheeba Chaddha.
The film begins with Sharvari dealing with smudged makeup after an emotional moment at a family celebration. Just when the beauty mishap is enough to deal with, her mother, played by Chaddha, has a few things to say about her daughter’s beauty choices.
Sharvari, however, has a quicker solution: Nykaa Now.
Using the familiar mother-daughter dynamic to add humour to the situation, the campaign puts Nykaa Now’s quick-delivery proposition at the centre of the story. The service offers access to a range of beauty products, with deliveries starting in just 30 minutes.
With the film, Nykaa continues to build awareness around Nykaa Now, positioning the service around those moments when a beauty essential is needed sooner rather than later.
Because sometimes, fixing the makeup is easy. Getting the replacement in time is the real emergency.
