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The latest advertising, marketing, media and brand news, campaign launches, appointments and business updates from Editorial Networks.
Zouk is giving its bags a more personal role in its latest campaign with brand ambassador Kriti Sanon, turning an everyday accessory into a companion that stays by your side
Mantra Group has appointed actor Ranbir Kapoor as its brand ambassador as the Pune-based real estate developer expands its presence across markets and categories. Founded in Pune in 2007, Mantra
JioHotstar is expanding its international presence into the Middle East and North Africa (MENA), partnering with STARZPLAY to bring its Indian entertainment catalogue to audiences across the region. Under the
Hansaplast is making an everyday first-aid essential a little more playful with its new range of Washproof Printed Plasters for children, featuring former South African cricketer Jonty Rhodes in the
Uber is turning a familiar expression of surprise into a new brand mnemonic with its latest campaign for the First Ride Free offer. Created with Talented and Bang Bang Films,
Surf Excel is returning to one of the most recognisable settings in its advertising playbook: a children’s race. But in its latest film under the long-running ‘Daag Achhe Hain’ platform,
Eureka Forbes has launched a new campaign for its Aquaguard Water Softener range featuring actor Parul Gulati, drawing attention to a factor that often gets overlooked when people deal with
Crocs has brought its global ‘Feel It All’ platform into India’s festive season with a new social-first campaign featuring brand ambassador KL Rahul, actor Dalip Tahil, creators Rida Tharana and
Razorpay has partnered with OpenAI to help Indian businesses advertise on ChatGPT Ads, bringing its Razorpay Engage growth marketing platform into a new advertising channel shaped by conversational product discovery.
ICICI Prudential Life Insurance has changed its name to ICICI Life Insurance, introducing a new brand identity and the tagline ‘Har Kal Aasaan’ as it looks to make life insurance
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