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The latest advertising, marketing, media and brand news, campaign launches, appointments and business updates from Editorial Networks.
At NewFronts 2025, Snapchat introduced a range of new advertising tools and initiatives, placing artificial intelligence at the heart of its strategy to help brands boost campaign performance. Among the
The marketing campaign for Final Destination: Bloodlines leaned heavily on fear, nostalgia, and viral stunts to capture attention—resurfacing old phobias, sparking meme culture, and ensuring the film stayed top of mind well
The fintech platform’s “Not Your Daddy’s Investment Platform” campaign topped Twitter trends, sparked Gen Z conversations and flooded meme pages, turning a stock investing app into one of the internet’s
SharkNinja is tapping into Bollywood family chemistry for its first local brand initiative in India, bringing Ananya Panday and Chunky Panday together to introduce Ninja appliances through humour, food and
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