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The latest advertising, marketing, media and brand news, campaign launches, appointments and business updates from Editorial Networks.
The Autumn Winter 2026 campaign showcases JACK&JONES’ latest denim collection across barrel fits, bootcuts, denim sets and outerwear, styled for parties and travel. JACK&JONES has unveiled its Autumn Winter 2026
The multi-year collaboration will feature content, campaigns and experiences around how Tendulkar uses ChatGPT for learning, idea development and personal interests. OpenAI has partnered with Sachin Tendulkar in a multi-year
SKINN, the fine fragrance brand from House of Titan, has appointed Ayushmann Khurrana and Sobhita Dhulipala as its new brand ambassadors, marking a new campaign for the fragrance brand. Titled
Myntra is bringing Alia Bhatt and Ranbir Kapoor together for its latest Big Fashion Festival (BFF) campaign, turning ordinary moments into elaborate reasons to shop. Created by Tilt Brand Solutions,
Created with Advay Jhunjhunwala and Think9, the new omnichannel brand launches with five personality-led shower gels combining fragrance, skin benefits and different consumer archetypes. Ranbir Kapoor has entered India’s FMCG
The partnership will see the two companies take minority stakes in selected beauty and personal care brands, while founders retain control and continue to operate their businesses independently. Nykaa and
Shaya by CaratLane has appointed singer Shreya Ghoshal as its brand ambassador as the silver jewellery brand enters its eighth year, bringing the association to life through its latest campaign,
Libas, one of India’s leading Indian fashion brands, has forayed into the jewellery category, marking a strategic expansion of its business beyond apparel. The move comes as the brand continues
The latest film under #MeriBetiStrong turns the familiar idea of mothers raising strong daughters on its head, showing how that strength can eventually become a source of support for the
The new TVC uses a playful, celebrity-led narrative to bring Rungta Steel’s TMT bars into focus, highlighting strength, ductility and load-bearing performance. Rungta Steel has brought together Shah Rukh Khan,
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