Tata Motors turns a familiar consumer phrase into its new global brand identity, TATA.CARS For generations, many Indian consumers have simply called them “Tata cars.” Tata Motors Passenger Vehicles is
MMTC-PAMP is expanding its brand story beyond gold and silver bars with actor Sidharth Malhotra joining as its new brand ambassador. As part of the association, Malhotra will feature in
For Reliance Industries, the idea of family appears to extend far beyond the Ambanis. In its 45-minute documentary, ‘Parvah Hai Toh Parivar Hai’, the conglomerate turns its founding philosophy of
Imran Majid has taken on a new role as Vice President Investment at Alliance Advertising and Marketing. He announced the development through a LinkedIn post, writing, “I’m happy to share
Prabhjeet Singh has joined OpenAI as Managing Director, India. He announced the move through a LinkedIn post, sharing that he will lead the company’s India business. “Last week, I joined
A beauty emergency is one thing. Getting your hands on the products you need in time is another. Nykaa is bringing that familiar last-minute panic to the centre of its
Every time Kissht approves a loan, Sachin Tendulkar gets the hiccups. That is the premise behind ‘Loans Without Any Hiccups’, a new campaign from digital lending platform Kissht, which has
For much of the past year, JioStar has been viewed through the lens of one of the biggest transformations in Indian media bringing together some of the country’s largest television,
Stories that found their audience as written content on Pratilipi are now set to get a second life on screen. Mohalla Tech, the parent company of ShareChat, Moj and QuickTV,
Reinforcing its commitment to building honest, clean-label food brands for Indian households, SunBridge Consumers today announced a campaign collaboration with actor Mira Kapoor across its four flagship brands – Frooney,
Never miss any important news. Subscribe to our newsletter.