Babita Baruah, currently CEO of VML India, is moving into a senior regional leadership role as Head of the Ford business for VML. The transition will take effect on December 1, 2026, as part of the agency’s leadership changes.
Baruah brings over three decades of experience in the advertising and marketing industry, including two decades managing major brands such as The Coca-Cola Company, Unilever, Nestlé and Kellogg’s.
Before leading VML India, Baruah was based in Bangkok, where she served as Regional Client Lead for the Ford International Market Group and Executive Director at VMLY&R Thailand. Her experience includes working across international markets and managing global brand relationships.
During her leadership at VML India, the agency delivered strong business performance and received creative recognition at platforms including Cannes Lions and the Effies. In her new regional role, Baruah will focus on building the Ford business for VML across the region.
