Dulcoflex Liquid, from Opella, has launched its latest advertising campaign featuring actor Pankaj Tripathi, using workplace humour to address the discomforts associated with constipation. Conceptualised by McCann India in collaboration
Nexus Select Malls has unveiled ‘Asli Happyness Wali Diwali’, a new brand film that shifts the focus from Diwali itself to the moments leading up to the festival. The campaign
SNITCH has expanded its menswear portfolio into the innerwear category with the launch of a new range supported by the campaign ‘The Trick Is in the Comfort’. The homegrown brand
Bonkers Corner has appointed actor Anushka Sen as its brand ambassador, bringing her contemporary fashion sensibility into the brand’s streetwear and casualwear portfolio. Known for her work across television and
ETUDE India has launched its first wedding campaign, featuring actor and brand ambassador Palak Tiwari in a story centred on the role of a bridesmaid. The campaign brings the Korean
The Advertising Agencies Association of India (AAAI) has announced the formation of its INDIE Council for Independent Advertising Agencies, with Tanya Goyal of Everest Advertising appointed to lead the initiative.
The Lxme Indian Women’s League (IWL), in partnership with Capri Sports, has unveiled ‘Built to Shine’, a photoseries featuring one player from each Lxme IWL club. The campaign brings together
OktoBuzz, a Mumbai-based brand consultancy and integrated communications agency, has been appointed as the social media partner for Tata Crucible Quiz. The agency will focus on expanding the quiz property’s
Nike will introduce the Vegam Run in India on November 1, marking the launch of its first running shoe designed specifically for the country. Priced at ₹3,795, the shoe is
Axis Max Life Insurance has entered ChatGPT advertising in India through a new campaign developed in partnership with HiveMinds, a Madison World unit. The initiative places the insurer among the
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