ENVY Perfumes has launched its latest advertising campaign, ‘Nice Perfume’, featuring actors Janhvi Kapoor and Varun Dhawan. Built around an unexpected encounter between two people, the campaign uses fragrance as the starting point for a playful exchange that explores attraction, chemistry and first impressions.
The film unfolds through flirtatious conversations, with a compliment about perfume becoming the opening for a connection between the two characters. By placing fragrance at the centre of this interaction, the campaign presents it as more than a personal grooming choice, positioning it as an expression of individual style and social appeal.
The campaign also marks Janhvi Kapoor’s association with ENVY as its brand ambassador. The partnership is part of the brand’s strategy to strengthen its Eau de Parfum portfolio alongside its established deodorant business and connect with a wider audience of young women.
Commenting on the campaign and the association, Saurabh Gupta, managing director and CEO, Hamilton Sciences, said: “ENVY has always been about an irresistible magnetic appeal. That spark of chemistry a great fragrance creates between people. Janhvi carries that undeniable charm naturally. With her as a brand ambassador, we can now tell that story from both sides. This partnership marks an exciting new chapter for ENVY.”
Through the pairing of Kapoor and Dhawan, ENVY brings its fragrance proposition into a relatable social setting, using familiar interactions to build its campaign narrative. The initiative also signals the brand’s continued focus on expanding its fragrance portfolio and strengthening its appeal among younger consumers.
