Hyundai Motor India has partnered with Terribly Tiny Tales (TTT), part of Collective Artists Network, to launch ‘Diwali Chori Ho Gayi!’, a six-part micro-drama series that brings festive traditions, family relationships and brand storytelling together.
The series follows the Anand family, whose Diwali preparations mysteriously go missing on the morning of the festival. As they set out across the city to recover what has disappeared, they encounter clues connected to forgotten rituals, shared memories and unresolved family disagreements.
Through the unfolding mystery, the series explores the traditions and relationships that shape family celebrations. Rather than placing the brand at the centre of the storyline, Hyundai integrates its vehicles into the family’s journey. The CRETA accompanies the Anands as they search for their missing preparations, while the vintage Santro represents the family’s shared history and memories across generations.
Virat Khullar, Head of Marketing, Hyundai Motor India, said: “Diwali is a time when families come together, celebrate shared traditions and create memories that stay with them for years. At Hyundai, we have been part of countless family journeys, each carrying its own stories, milestones and moments of togetherness. As audience preferences continue to evolve, we remain committed to exploring new-age content formats that enable us to connect with consumers in more authentic, relevant and engaging ways.
Micro dramas have emerged as a powerful storytelling format, combining emotional depth with the short-form content experience that today’s audiences increasingly enjoy. Through Diwali Chori Ho Gayi!, created in collaboration with Terribly Tiny Tales, we are bringing together festive traditions, family bonds and engaging storytelling in a way that feels both contemporary and relatable. The Hyundai CRETA and Santro play an integral role in the Anand family’s journey, symbolising how cherished memories and meaningful journeys continue to connect generations.”
Anuj Gosalia, Founder and CEO of Terribly Tiny Tales, said: “Microdramas are changing how audiences discover and engage with stories, and we’re excited to explore this format with a brand like Hyundai. Diwali Chori Ho Gayi! came out of a genuinely collaborative process, where both teams shared a belief in telling stories that feel real and rooted in everyday life.
Hyundai’s openness to experimenting with a new format allowed us to build the brand into the narrative naturally, rather than around it. This is a true testament of what brands and storytellers can build together in the microdrama space.”
The six episodes are being released digitally, marking Hyundai Motor India’s entry into festive micro-drama storytelling. The collaboration highlights the brand’s move towards emerging content formats to connect with audiences through narratives rooted in everyday experiences and cultural moments.
