Selen Ozkan has joined WPP Media as Vice President of Growth, Commerce, UK & EMEA, moving into the role after building experience across advertising, media, digital strategy, commerce and client partnerships.
Ozkan announced the move on LinkedIn, saying she was excited to bring her experience from Uber’s advertising business into her new role at WPP Media. “After helping build Uber’s advertising business from scratch in the UK, I’m excited to bring some of that experience into a new role as VP of Growth, Commerce, UK & EMEA,” she wrote.
She also reflected on her previous connection with WPP, adding: “WPP also feels personal; back in the day, MediaCom opened so many doors for me, and gave me many friendships along the way – even a partner and a path to London!”
Before joining WPP Media, Ozkan was with Uber Advertising, where she most recently served as Head of CPG, Grocery & Retail EMEA and also held the position of Interim Country Co-Lead for Uber Advertising, UKI. Previously, she was Head of CPG, Grocery & Retail UK&I, working across the consumer packaged goods, grocery and retail categories.
Prior to Uber, Ozkan spent a year at Meta as Global Solutions Partner, where she led CPG partnerships and solutions with global joint business plans.
She also brings extensive media agency experience from MediaCom. Her roles included Global Business Director, where she covered 20 EMEA markets for biddable digital strategy, planning and buying, as well as global brand and D2C strategy, planning and execution across more than 40 markets. She also held regional and global digital strategy roles at the agency, working across multiple European markets.
Ozkan’s career began in Istanbul at MediaCom, where she worked across strategic planning for FMCG, beauty, automotive, luxury, entertainment, finance and retail before moving into roles in London.
In her new role at WPP Media, Ozkan will focus on growth and commerce across the UK and EMEA, bringing together her experience across media, advertising, digital, CPG and retail.
