Carter’s, Inc. has appointed Sarah Crockett as Global Chief Brand Officer. Crockett previously joined the company as Global Chief Marketing Officer, overseeing marketing across its portfolio of brands, including Carter’s, OshKosh B’gosh, Skip Hop and Little Planet.
During her tenure as Global Chief Marketing Officer, Crockett led marketing initiatives across the company’s brand portfolio. Her experience at Carter’s includes working across multiple consumer brands within the children’s apparel and lifestyle segment.
Before joining Carter’s, Crockett held positions at DSW Designer Shoe Warehouse, NSP, Dickies, a VF Company, and Backcountry.com. Her professional background spans marketing and brand leadership across retail, apparel and consumer businesses.
Her move into the Global Chief Brand Officer role expands her leadership responsibilities at Carter’s, building on her experience in marketing and brand management across the company’s portfolio.
