Beauty retailer Nykaa is expanding its presence in the professional makeup segment with the acquisition of a controlling stake in Simply Nam, the beauty brand co-founded by celebrity makeup artist Namrata Soni. Its parent company, FSN E-Commerce Ventures, has agreed to acquire an 82% majority stake in the brand for a consideration of up to ₹33 crore.
Announced alongside Nykaa’s September-quarter results on November 4, the transaction is expected to close in Q3 FY27, subject to regulatory approvals and other closing conditions. The acquisition will strengthen Nykaa’s House of Nykaa portfolio while extending its presence in the premium and bridge-to-luxury professional makeup category.
Simply Nam reported a turnover of ₹16.99 crore in FY26, nearly doubling its previous year’s revenue of ₹9.6 crore. The brand draws on Soni’s professional experience in the beauty industry. As a celebrity makeup artist, she has worked with actors including Sonam Kapoor Ahuja, Janhvi Kapoor, Sara Ali Khan, Disha Patani, Radhika Apte and Sonakshi Sinha. She received the Dadasaheb Phalke International Film Award in 2019.
The deal follows a strategic investment in Simply Nam in May 2025, led by the Bhaane Group, co-founded by Anand S Ahuja and Sonam Kapoor. While the investment amount was not disclosed, the funding was intended to expand the brand’s product portfolio, scale operations and double its monthly recurring revenue within a year. At the time, Simply Nam had a presence across platforms including Nykaa, Amazon, Myntra and quick-commerce channels.
The acquisition comes as Nykaa continues to report growth across its business. For Q2 FY27, the company recorded a net profit of ₹101.19 crore, compared with ₹32.98 crore in the corresponding period a year earlier. Revenue grew 28% to ₹3,006.04 crore, while its House of Nykaa portfolio reached an annualised GMV run rate of ₹4,000 crore.
Simply Nam is the latest addition to Nykaa’s growing portfolio of acquired beauty brands. The company previously acquired a 51% stake in skincare brand Dot & Key in September 2021 and agreed to purchase an additional 39% in 2024 for ₹265.3 crore, taking its holding to 90%. It also entered Earth Rhythm in 2022 with a minority stake of approximately 18.57%, before completing a majority acquisition on November 27, 2024, in a deal reported at ₹44.5 crore.
With Simply Nam, Nykaa is continuing to build a portfolio that combines established beauty labels with specialist expertise and distinct brand identities. The move also strengthens its position in professional-grade makeup, a segment where creator credibility and product-led differentiation can play an important role in attracting premium consumers.
