Axis Bank has introduced a digital auto loan proposition for car and two-wheeler buyers, offering disbursal in as little as 30 minutes. Available to both existing and new-to-bank customers, the facility provides up to 100% funding through an end-to-end digital process.
The platform allows customers to complete multiple steps in one journey, from selecting a vehicle brand and model to reviewing loan offers and choosing a dealer. The process also includes digital KYC and authorisation for loan disbursal, with funds transferred directly to dealer accounts.
To promote the proposition during the festive season, the bank has launched a campaign titled ‘Jaise Hi Mann Banaoge, Loan Paoge’. Conceptualised by Outbreaker, the campaign features separate films for car and two-wheeler loans and is being promoted across digital and social media platforms in key markets.
Commenting on the proposition, Hemant Nagpal, group head – Wheels, Axis Bank, said: “Customers today expect financing to move at the speed of their decisions. This proposition reflects our broader vision of making banking simpler, faster and more integrated into customer journeys. It delivers a seamless digital experience for customers to avail car and two-wheeler loans, while enabling direct fund transfers instantly to dealer accounts, helping dealer partners receive payments faster and improve transaction efficiency.
Our investments in technology and digital infrastructure are helping reduce friction and streamline processes across the ecosystem.”
Anoop Manohar, chief marketing officer, Axis Bank, said: “The distance between desire and action has never been shorter. Today’s consumers are accustomed to instant fulfilment, and that expectation extends to life’s larger decisions as well.
With ‘Jaise Hi Mann Banaoge, Loan Paoge’, we sought to capture this shift in behaviour through a campaign that is simple, relatable and culturally relevant, particularly during the festive season when purchase intent is at its strongest. The campaign celebrates the joy of acting on aspirations the moment they take shape.”
With the new proposition, Axis Bank is positioning digital convenience as a key part of the vehicle financing journey. By combining faster loan processing with direct dealer payments, the bank aims to reduce delays between a customer’s purchase decision and the completion of the transaction.
