Advertising, marketing, media and brand news from Editorial Networks.
Created with Advay Jhunjhunwala and Think9, the new omnichannel brand launches with five personality-led shower gels combining fragrance, skin benefits and different consumer archetypes. Ranbir Kapoor has entered India’s FMCG
The quick-service giant is piloting McDonald’s Media Network across 450 US restaurants, turning its app, kiosks, drive-thru screens and other digital touchpoints into advertising inventory. McDonald’s is expanding beyond selling
The short-form entertainment platform is moving its live-action productions beyond Indian locations, while experimenting with AI-led production and expanding its microdrama format ahead of a potential IPO. Kuku TV is
The partnership will see the two companies take minority stakes in selected beauty and personal care brands, while founders retain control and continue to operate their businesses independently. Nykaa and
The two-year agreement covers around 35 home internationals across Tests, ODIs and T20Is, beginning with India’s upcoming ODI series against the West Indies. Muthoot Fincorp has secured the title sponsorship
Shaya by CaratLane has appointed singer Shreya Ghoshal as its brand ambassador as the silver jewellery brand enters its eighth year, bringing the association to life through its latest campaign,
The sponsorship roster spans eight categories, with seven Co-Presenting partners and eight Associate partners coming on board for the three ODIs and five T20Is. JioStar has brought 15 brands on
Libas, one of India’s leading Indian fashion brands, has forayed into the jewellery category, marking a strategic expansion of its business beyond apparel. The move comes as the brand continues
The latest film under #MeriBetiStrong turns the familiar idea of mothers raising strong daughters on its head, showing how that strength can eventually become a source of support for the
The new TVC uses a playful, celebrity-led narrative to bring Rungta Steel’s TMT bars into focus, highlighting strength, ductility and load-bearing performance. Rungta Steel has brought together Shah Rukh Khan,
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