Advertising, marketing, media and brand news from Editorial Networks.
Razorpay has partnered with OpenAI to help Indian businesses advertise on ChatGPT Ads, bringing its Razorpay Engage growth marketing platform into a new advertising channel shaped by conversational product discovery.
ICICI Prudential Life Insurance has changed its name to ICICI Life Insurance, introducing a new brand identity and the tagline ‘Har Kal Aasaan’ as it looks to make life insurance
AJIO has named actor Ahaan Panday as its new brand ambassador, bringing him into the fashion platform’s festive storytelling as it looks to connect with a younger, style-conscious audience. The
Ray-Ban has named Ranveer Singh as its first India brand ambassador for both Ray-Ban and Ray-Ban Meta, bringing the actor into the brand’s growing focus on AI-powered eyewear and wearable
The new film blends Chandrika’s Ayurvedic heritage with a Kerala wedding setting to spotlight its coconut oil base, seven Ayurvedic herbs and naturally glowing skin proposition. Chandrika, Wipro Consumer Care
The new campaign features Anushka Sharma styling 9KT gold across different everyday looks, positioning gold as part of personal style rather than an occasion-only purchase. Heer by GIVA is making
For years, festive marketing has largely revolved around making the season look bigger with Celebrity-led films & glamorous visuals. Promotional offers and high-production campaigns have become familiar fixtures of the
The actor will lead H&M Beauty’s India communication as the brand expands its makeup, fragrance, hair and body care portfolio. H&M Beauty has brought Sharvari on board as its first-ever
MTR Foods is looking at the familiar act of giving sweets through a different lens this festive season. With its new campaign, ‘India’s Sweetest Language’, the brand explores how mithai
The ninth season of the JioHotstar celebrity chat show will premiere on October 14, bringing the 22-year-old franchise to a close. Koffee With Karan is set to return for one
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