X has introduced an in-app video clipping feature that allows users to extract, edit and share shorter segments of existing videos while creating new opportunities for content discovery and monetisation. The launch marks another step in the platform’s efforts to strengthen its creator ecosystem and encourage greater participation in its content economy.
The feature enables users to select specific moments from longer videos, add their own commentary and publish the clips as separate posts. Each clip carries a ‘Clip from’ label that links back to the original video, allowing viewers to discover its source and access the complete content.
More significantly, X is extending its monetisation model to include both the original video creator and the user who creates the clip. Under the platform’s Original Content Rewards programme, both parties can earn from the views generated by a clip, provided they meet the programme’s eligibility requirements.
“Everyone wins when great moments travel,” X said in its announcement, positioning the feature as a way to increase content circulation while creating additional earning opportunities for creators.
How the Video Clipping Feature Works
Users can create clips ranging from five seconds to one minute, subject to a restriction that limits the selected segment to 30% of the original video’s duration.
The tool currently supports pre-recorded videos that are at least two minutes long, while livestreams are not eligible for clipping. For videos exceeding three minutes and 20 seconds, users can select the maximum 60-second duration.
To create a clip, users need to open a video post, select the repost option and choose ‘Clip video’. They can then adjust the section they want to extract, add commentary and publish it as a separate post.
The feature has initially rolled out on X’s iOS and Android applications, with a web version expected at a later stage. The platform is also developing an option that will allow creators to prevent their videos from being clipped. Currently, creators cannot disable the feature.
Clips are linked to their original videos, meaning they are automatically removed if the source video is deleted.
How Creators Can Earn From Clips
The monetisation model is a key part of the new feature. Both the original video creator and the user who shares the extracted clip can earn through X’s Original Content Rewards programme. Earnings from clips will be included in creators’ regular programme payouts, subject to eligibility conditions.
However, the platform has clarified that clips will not qualify for its Video Kickstart Bonus. This is because they feature segments of another user’s existing video rather than independently uploaded original video content.
The structure gives creators an additional distribution channel while allowing users who identify and share engaging moments to participate in the platform’s monetisation ecosystem.
X’s Expanding Creator Economy Strategy
The launch comes as short-form video clipping becomes an increasingly popular content distribution strategy. Influencers are working with specialised firms to convert longer videos into shorter, shareable segments, while businesses are also using the format for marketing and promotional campaigns. Political campaigns have adopted similar approaches to circulate selected moments from longer content.
X has been steadily expanding its content formats and monetisation options to compete for creators across different segments of the digital media landscape.
In 2022, when the platform was still known as Twitter, it introduced long-form video uploads, followed by long-form articles for Premium subscribers. In March 2026, it launched exclusive threads, allowing creators to place selected portions of their content behind a subscription paywall. In July, the platform introduced a livestreaming studio and announced a $1 million allocation for creators broadcasting live on X.
The new clipping feature extends this strategy by connecting content discovery, audience engagement and creator earnings within a single format. As platforms compete to attract and retain digital talent, X’s latest move reflects a broader effort to make content distribution itself a source of monetisation.
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