X has introduced an in-app video clipping feature that allows users to extract, edit and share shorter segments of existing videos while creating new opportunities for content discovery and monetisation.
Pulse, the hard-boiled candy brand from Dharampal Satyapal Group (DS Group), has taken a digital-first approach to festive engagement with the 2026 edition of its ‘Pulse Ka Pandal’ campaign. Developed
ITC Savlon has introduced a new film under its Savlon Swasth India Mission, using humour and satire to address a growing public health concern: the casual and often inappropriate use
More than two decades after one of Friends’ most recognisable storylines aired, the iconic red sweater is back in the spotlight, this time as the centrepiece of a holiday campaign
Campa Cola has unveiled its latest festive campaign, ‘Tayyari Big, Tyohaar Bada Big’, shifting the focus of Diwali advertising from the final celebration to the preparations that lead up to
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